Marketing Hype Around Protein

Protein has been associated with building our muscles. Resistance exercise tears up muscles, requiring protein to be rebuilt by the body. Protein supplement companies promote consuming their products post-workouts, but a majority of the consumers find it difficult to tell if there is any real effect.

A 2014 study found that protein supplements have zero impact on lean mass and muscle strength in the first few weeks of resistance training. Protein supplements are a marketing strategy for us to buy protein which we can adequately get (in a better way) in normal food.