23. Arrangement of Material - Deepstash

23. Arrangement of Material

On the point knowledge of your readers, of their acquaintance with the subject, and of their prepossessions will count as much as knowledge of the subject when you come to the arguments of practical life. In general, if your audience is likely to be lukewarm or indifferent, begin with a point which will stir them up.

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Stay on Topic

If they manage to throw you off with a really good point, try to stay on topic as best you can. 

Going off-topic can destroy your credibility, make you look defensive, and start new arguments. Stay focused on the current subject and keep your emotions out of it.

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PSB: Problem, solution, benefit

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