Effective communication is at the heart of every successful business, no matter the size or industry. In fact, everything in your business resolves around good communication, both internal (with your employees, associates, co-workers or team members) and external (with your clients and customers).
It helps to create effective brand messaging. It determines how your brand is perceived and also builds trust with customers.
Customer service relies on good communication."60% of consumers have stopped doing business with a brand due to a poor customer service experience." Microsoft’s 2016 Global State of Customer Service Report.
It enables positive team relationships. Effective communication helps to unite teams and create a safe environment to express themselves.
It helps to prevent misunderstandings and conflicts. It can help to defuse a potentially explosive dispute while bad communication can set it off.
Setting social media goals is hard. "How cool would it be to drive 300 sign-ups a month from Facebook Ads?" This is how I tend to go about setting social media goals. I pull an aspirational number out of the air and go for it.