Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Content is king, but marketing is queen, and runs the household

Make your marketing so useful people would pay you for it

Good content isn’t about good storytelling. It’s about telling a true story well.

Don’t optimize for conversions; optimize for revenue.

Content marketing is not about creating more content. It’s about creating the minimum amount of content with the maximum amount of results.

Don’t build links. Build relationships.

Social media is just a buzzword until you come up with a plan.

Don’t settle for average. Bring your best to the moment. Then, whether it fails or succeeds, at least you know you gave all you had.

People don’t think in terms of information. They think in terms of narratives.

The consumer isn’t a moron, she’s your wife.

Marketing is no longer about the stuff that you make, but about the stories you tell.

Content builds relationships. Relationships are built on trust. Trust drives revenue.

The future of business is social.

Think like a publisher, not a marketer.

People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.

Marketing is simply appealing to human psychology.

The best marketing doesn’t feel like marketing.

Engage, enlighten, encourage, and especially… just be yourself! Social media is a community effort, everyone is an asset.

You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media… the old media paradigm was pay to play. Now you get back what you authentically put in.

Discover insights from marketing legends with these 20 powerful quotes. Each one offers unique wisdom and inspiration to elevate your marketing strategies and mindset.

HEIDI COHEN

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