Make your stories engaging and memorable by incorporating the following 3 core elements:<ol><li class="ql-align-justify">Relatable Experience</li><li class="ql-align-justify">Conflict</li><li class="ql-align-justify">Resolution</li></ol>

3 Elements of Storytelling

<ul><li class="ql-align-justify">Next, you need to introduce some conflict. Something has to get in the way of that goal or else the story is pretty boring.</li><li class="ql-align-justify">This is what makes people pay attention because they start wondering - what's going to happen? How are we going to get to the end of this?﻿ </li></ul>

2. Conflict

2. Cortisol (stress hormone): Introducing conflict and risk into a story increases cortisol levels in listeners' brains, making them more attentive. This explains why people remember information better when presented in a story format.3. Dopamine (pleasure hormone): A good resolution to a story triggers an increase in dopamine, offering a sense of satisfaction similar to completing a task or achieving a goal.

Neuroscience Research on Effect of Storytelling on the Brain

Research shows that there are 3 distinct neurochemicals released in the brain corresponding to relatability, conflict and resolution.1. Oxytocin (trust hormone): When individuals can relate to the characters and situations in a story, it triggers an oxytocin response, leading to increased levels of trust towards the storyteller.

<ul><li class="ql-align-justify">Finally, you would describe how the conflict was resolved. Or alternatively, what happened because of which couldn't be resolved. And what can we learn from that?</li><li>Closure: The resolution should tie up the story’s loose ends and provide a satisfying conclusion.</li><li>Lesson or Insight: The resolution should offer a takeaway or moral that the audience can apply to their own lives.</li><li class="ql-align-justify">Transformation: Show how the characters changed as a result of overcoming the conflict.</li></ul>

3. Resolution

<ul><li class="ql-align-justify">Writing Out the Story: Some people prefer to write their story word for word and rehearse it until it flows naturally. </li><li class="ql-align-justify"> Practicing in front of Others: Telling the story to someone else, and recording yourself can help in refining the narrative.</li><li class="ql-align-justify">Visualizing the Scenes: Identify key scenes in your story - Think about what your characters see, hear, smell, taste, and feel. Find ways to describe these sensory experiences to your audience. This can make your story more immersive. </li></ul>

Practice for Effective Storytelling

<ul><li class="ql-align-justify">A story must begin with a relatable experience - a situation or a problem that your audience can relate to.</li><li class="ql-align-justify">You clarify what the main character of your story is trying to accomplish - Here's where we were. Here's where we were trying to get. And people make the connection to, oh, yeah, I've been in that similar situation.</li><li class="ql-align-justify">When people see themselves in the story, they are more likely to be engaged and emotionally invested.</li><li class="ql-align-justify">Showing vulnerability can build trust and make the storyteller more relatable.</li></ul>

1. Relatable Experience

Mark Carpenter, author of the book "Master Storytelling", describes why stories are so enticing to our brains.

Master storyteller Mark Carpenter shares handy keys for telling great stories that enrich all your communication. — YOU’LL LEARN — 1) Why stories are more effective than numbers 2) The science behind why our brains love stories 3) The three elements of a memorable story Subscribe or visit AwesomeAtYourJob.com/ep948 for clickable versions of the links below. — ABOUT MARK — Mark Carpenter is a serial storyteller who is on a mission to bring more humanity into leadership and sales. Mark has leveraged his storytelling ability over the years in marketing communication, public relations, corporate facilitation, and as a college professor. Today, Mark works as a consultant and speaker to teach others what he has learned along the way, and he shares his secrets to purposeful and effective leadership in his best-selling book, Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire. When he’s not speaking, training, coaching, or creating new content, Mark is likely hiking or snowshoeing in the mountains near his home in Utah, playing the piano, bragging about his grandchildren, or writing children’s books. • Book: Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire • LinkedIn: Mark Carpenter • Website: Master-Storytelling.com — RESOURCES MENTIONED IN THE SHOW — • Book: How to Listen: Discover the Hidden Key to Better Communication by Oscar Trimboli • Book: The Hero's Journey: Joseph Campbell on His Life and Work (The Collected Works of Joseph Campbell) by Joseph Campbell • Video: Dan Harmon Story Circle: 8 Proven Steps to Better Stories by StudioBinder • Past episode: 560: How to Resolve Conflict and Boost Productivity through Deep Listening with Oscar Trimboli • Past episode: 124: The Science Behind Trust and High-Performance with Paul Zak See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Practice for Effective Storytelling

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