6 Rules of Great Storytelling (As Told by Pixar)
This is a professional note extracted from an online article.
Read more efficiently
Save what inspires you
“What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling.”
The Story Spine structure: Once upon a time there was [blank]. Every day, [blank]. One day [blank]. Because of that, [blank]. Until finally [bank].
A story’s purpose: find why you want to tell this story, what belief of yours fueled that story, what does it teach and its purpose. Stories with a purpose that you are passionate about have a bigger impact.
“Storytelling is the greatest technology that humans have ever created.”
SIMILAR ARTICLES & IDEAS:
“The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of ..."
Whether it's telling inspiring stories to customers or delivering a presentation to executives and the board of directors, being a good storyteller helps us make the leap from Good to Great.
Product managers and designers can benefit tremendously by great storytelling, and so can anyone who is working with product design.
Instead of selling products, we need to focus on their purpose and what good it does for the end-user. Focus on the need of the customer and design the product around it.
5 more ideas
3 more ideas
One of the oldest and most straightforward storytelling formulas:
Also known as Freytag’s Pyramid:
Set the stage of a problem that your target audience is likely to experience ( a problem that your company solves). Describe a world where that problem didn’t exist. Explain how to get there or present the solution (i.e. your product or service).
8 more ideas
Consider utilizing the exercise below to help develop a positive story:
In the workplace, storytelling serves as an essential, powerful tool for effective communication.
It gets people excited around an idea, or a value, or perhaps some drier information t...
- What makes you care about the work that you do?
- What part of you outside of your work is present inside of that world?
- If in financial services, for example, what is it behind the numbers and data that are at the emotional core of your work?
The story needs to have stakes without being necessarily significant. Ask yourself:
- What gets you excited about what you’re talking about?
- Why do you care?
2 more ideas
According to Will Storr, author of ‘The Science Of Storytelling’, reality is just a phrase for a common set of shared facts and surroundings and is mainly a mind construct. We may not be living in ...
Human beings react to physical and environmental changes all the time. Likewise, a good story requires changes and challenges, and characters need to be provided with certain crossroads of change, else the story does not move.
Incomplete stories are filled automatically by the brain, as we have an urge to find meaning in everything. We also tend to believe the simplest explanations. Stories need to be shown a linear cause and effect for the reader to stay interested. If there are too many effects, the effect is lost.
3 more ideas
Walt Disney took suspension of reality a step further building theme parks that brought people into his world. You can bring people into your world through storytelling and brand activation.
Suspending reality is a powerful storytelling technique as it creates a safe, magical world in which to contend with powerful emotions and themes, and it allows the viewer or listener to be transported and associate that escape from reality with the story.
Anything is possible and that becomes inspiration.
Disney stories have a near universal appeal because they are designed around struggles and desires that are common to humans everywhere.
You can apply this message to storytelling in your company, too. When you’re communicating with your customers, you should focus on the shared experiences and desires that make your product so valuable.
2 more ideas
“When you share a personal, professional moment where you’ve changed in a positive way, you inspire people. That's..."
Bring the hiring pitch home with personal stories that show how people authentically live out your company’s mission. Pixar’s films often start from a real, personal story.
Your company’s big-picture mission might be inspiring, but it’s not necessarily personal. You can make it more personal by peppering your pitches with personal anecdotes about ways that you’ve changed.
After you’ve hooked your audience/candidate, you need to catch their attention and get the story moving by animating it with change and transformation. In Pixar’s movies, that change isn’t just about reversals of fortune—they’re about personal transformation.
Great stories promise to change the life of the protagonist who we imagine ourselves to be, if not our own. In light of that, recruiters should focus on how candidates’ lives will change—not just their day-to-day tasks, but also how the new role will change the way they feel.
4 more ideas
There are varying degrees of grief (the end of a movie or show is obviously not the same as the death of a person), but many people do experience feelings of loss around different forms o...
We are genuinely invested in the outcome of a story and the state of the various characters.
These connections to fictional stories and characters are why many people share their opinions about the plots and characters’ actions. People feel so connected, and in some cases, they feel like they have ownership over something.
For many people, watching a show regularly can be a form of temporarily checking out of what’s going on in the real world.
It’s a way we detach from our own issues, our own problems. And the thought of giving that up and coming back to our own world is a little frightening for people.
2 more ideas