MORE IDEAS FROM THE ARTICLE
“What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling.”
The Story Spine structure: Once upon a time there was [blank]. Every day, [blank]. One day [blank]. Because of that, [blank]. Until finally [bank].
A story’s purpose: find why you want to tell this story, what belief of yours fueled that story, what does it teach and its purpose. Stories with a purpose that you are passionate about have a bigger impact.
“Storytelling is the greatest technology that humans have ever created.”
“The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.”
Talking a lot is boring, but talking a lot about yourself is even more boring.
So let the visuals do the talking. Show the benefits of your product, don’t tell people about them. If you can feature someone using your product and service, and having an easier life for it, that will do wonders for your marketing.
❤️ Brainstash Inc.