6 Rules for Great Storytelling - Deepstash

6 Rules for Great Storytelling

  1. Great stories convey things common to the human condition in unique situations. They are universal. 
  2. Great stories have a clear structure and purpose. 
  3. People find it easy to root for an underdog and they don’t even need to succeed. They value the character’s journey over their destination.
  4. Great stories appeal to our deepest emotions. 
  5. Having the readers perceptions of reality challenged or changed in some way makes for great storytelling.
  6. Great stories are simple and focused. Resist the urge to show all the world building you made to allow your audience to get lost in the narrative. You can test your story by reading it to a new person and watching their reactions and questions.

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MORE IDEAS FROM THE ARTICLE

Pete Docter

“What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling.”

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Pixar’s Plotting Techniques For Structure And Purpose

The Story Spine structure: Once upon a time there was [blank]. Every day, [blank]. One day [blank]. Because of that, [blank]. Until finally [bank].

A story’s purpose: find why you want to tell this story, what belief of yours fueled that story, what does it teach and its purpose. Stories with a purpose that you are passionate about have a bigger impact.

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Jon Westenberg

“Storytelling is the greatest technology that humans have ever created.” 

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RELATED IDEAS

Steve Jobs

“The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.”

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Pixar's 5 Storytelling Rules
  1. You admire a character for trying more than for their successes.
  2. You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be very different.
  3. Trying for theme is important, but you won’t see what the story is actually about til you’re at the end of it. Now rewrite.
  4. Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.
  5. Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free.

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Show, don’t tell

Talking a lot is boring, but talking a lot about yourself is even more boring.

So let the visuals do the talking. Show the benefits of your product, don’t tell people about them. If you can feature someone using your product and service, and having an easier life for it, that will do wonders for your marketing.

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