Whenever writing on a given or chosen topic, make sure that you have chosen a subject people will actually feel like reading.
Do not just start telling the story of your life, but rather present facts or ideas that could appeal to anybody.
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If you want to make sure that your message will be successfully received and understood, you must first know and understand your audience.
Being familiar with your audience’s preferences will lead to advantages on both sides.
When transmitting your information, try doing this by presenting the fact as elements of a story rather than simple statistics.
Research has shown that individuals tend to remember more easily speeches than figures.
We all like to talk smart. However, when expressing your ideas, the most important is that you make sure they reach the other person.
For that to happen, it is safer to use smaller words and less complicated phrases.
Next time you write an article bear in mind that you must be as accurate as possible. Therefore, choose words that can be understood by everybody at anytime, in the same way.
And do not forget: people cannot know what you know, so why taking the risk of not being clear enough?
Readers understand and remember material far better when it is expressed in concrete language that allows them to form visual images. So trying to make the reader “see” is a good goal and being concrete has huge effects.
... and boils down to what we give up to attain something. Our mindsets are inclined towards pleasure and resistive towards pain. We normally like to think in terms of gaining, success, and acceptance.
We forget that there are always two sides of the coin and loss, failure and rejection come hand in hand whether we like it or not.