Risk Compensation
Risk protection is normally done to minimize the harm a particular activity can do to us. There are various things we do to reduce our risk, to make ourselves safer.
Behaviour scientists point out that taking measures to reduce the harm we can do to ourselves, can actually make us take more risks, with the added knowledge that there is a safety check in place. This is known as Risk Compensation.
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Risk Homeostasis
This means that enforcing measures that supposedly make people safer, will lead to changes in behaviour almost like a reflex action, compensating for the extra safety and to maintain the ‘desired’ level of risk, making it a zero-sum action.
Lessons From Risk Compensation
- Safety measures need to be invisible, and not marketed or glorified.
- Prudent behaviour needs to be rewarded, giving people an incentive to stay within limits.
- Taking an action to decrease risk isn’t always a good strategy. We sometimes end up just changing the nature of...
Easy When You Know How
We normally avoid stuff that is unfamiliar to us. If we embrace it, by learning about it and making it something we are adept at, we will be more willing to minimize our discomfort and make the activity/task palpable and even enjoyable. To borrow a saying from a children’s book: It’s easy whe...
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