Risk Homeostasis

Risk protection is normally done to minimize the harm a particular activity can do to us. There are various things we do to reduce our risk, to make ourselves safer.

Behaviour scientists point out that taking measures to reduce the harm we can do to ourselves, can actually make us take mo...

• Safety measures need to be invisible, and not marketed or glorified.
• Prudent behaviour needs to be rewarded, giving people an incentive to stay within limits.
• Taking an action to decrease risk isn’t always a good strategy. We sometimes end up just changing the nature of...

 “Jill Fredston is a nationally recognized avalanche expert. . . She knows about a kind of moral hazard risk, where better safety gear can entice climbers to take more risk— making them in fact less safe.” Like opportunities to make money, the degree of risk present in a market derives from the b...