The something that is wanted—the goal—must be difficult to do or achieve. If something is easy, there’s no tension, and without tension, there’s little incentive for an audience to keep watching.
Tension is the feeling we get when issues or events are unresolved, especially when we want them to be resolved. It’s what motivates us to demand, “And then what happens? And what happens after that?” We need to know, because it makes us uncomfortable not to know.
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Similar ideas to Difficulty and Tangibility
Watching the news makes us feel like we’re doing something when we’re not.
We feel bad ignoring the bad stuff that happens in the world. So we keep watching: Because watching disasters unfold, even while we do nothing, at least feels a little more compassionate than switching off.
We all hate it when someone ghosts us, both professionally and personally because of the Zeigarnik Effect. This is a phenomenon that makes our brain linger on to something that is unresolved, unfinished or demands closure.
There is a cognitive tension inside our ...
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