The Action
Any trigger, be it a text message notification or an emotion, prompts a user to take some action, like opening the app or clicking a button.
This simple action can be internalized and make the users click on the app icon to open it even if there isn’t any new message.
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... towards doing something can be external, like a ‘click here’ button, or internal, like an emotion or craving. A successful trigger graduates from being an external one into something inbuilt in the user.
Example: One feels lonely or bored and instinctively opens Facebook.
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