The Action - Deepstash

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The Psychology Behind Why We Can't Stop Messaging

The Action

Any trigger, be it a text message notification or an emotion, prompts a user to take some action, like opening the app or clicking a button.

This simple action can be internalized and make the users click on the app icon to open it even if there isn’t any new message.

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Hooked To Technology
Hooked To Technology
  • Most of us check email too often, almost like a compulsive disorder. Just like any habit, there are internal cues, triggers and impulses that make us behave in a certain way with no consciou...
Bury The Triggers That Hijack Your Attention

Put your mind at ease by burying all the triggers that hijack your attention and keep you away from concentrating on your work.

  1. The first thing is to turn off all the external triggers like your phone notifications, chimes, reminders or icons that rob us of our attention. For persistent apps, you can hide the icon in some folder.
  2. Use online tools like vacation responders and email filters.
  3. Use online calendars that let people schedule time for a meeting.
TikTok

TikTok is reportedly 500 million users strong. It’s been a while since a new social app got big enough to make nonusers feel they’re missing out from an experience.

TikTok is an app for...

TikTok "tools"
Video creators have all sorts of tools available.
  • Filters as on Snapchat.
  • The ability to search for sounds to score your video.
  • It provides extensive reasons and prompts.
  • Hashtags play a large role as a functional organizing principle. 
  • It nudges you and makes it easy to come up with material to post.
  • Users are encouraged to engage with other users in two ways: Through "response" videos and through "duets" where a user replicates a video and add themselves alongside.
Fundamentally different

TikTok has stepped over the point between the familiar self-directed feed and experience based on algorithmic observation and inference. When you open the app, you don't see a feed of your friends, but a page called "For You" - It's an algorithmic feed based on videos you've interacted with or just watched.

It's not full of people you know or things you've explicitly told it you want to see. It is constantly learning from you and builds up a model of what you tend to watchIn short, it is like an Instagram centered entirely around its "Explore" tab.