The Action - Deepstash
How To Break Bad Habits

Learn more about communication with this collection

Understanding the psychological rewards of bad habits

Creating new habits to replace old ones

Developing self-discipline

How To Break Bad Habits

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The Action

Any trigger, be it a text message notification or an emotion, prompts a user to take some action, like opening the app or clicking a button.

This simple action can be internalized and make the users click on the app icon to open it even if there isn’t any new message.

119

380 reads

MORE IDEAS ON THIS

Smartphones and Messaging

Smartphones and Messaging

Phones became smart more than a decade ago and started doing almost everything.

While the app store has millions of apps to take care of our needs, connecting with other people remains one of the few fundamental uses of the phone.

Actual phone call usage has gone down drastically, w...

125

661 reads

The Trigger

The Trigger

... towards doing something can be external, like a ‘click here’ button, or internal, like an emotion or craving. A successful trigger graduates from being an external one into something inbuilt in the user.

Example: One feels lonely or bored and instinctively opens Facebook.

...

120

439 reads

Variable Reward

  • BF Skinner, a psychologist, found that if an action gives a variable, unpredictable reward, it is more frequently used and is addictive.
  • Like a slot machine, the reward is not something that the user knows beforehand, providing a sense of wonder, intrigue and mystery.
  • In t...

122

380 reads

The Message

The technological tools we use keeps us connected to the people that matter to us, and the text (later rich text message) is one of the oldest ways of communication since portable phones came into existence.

It also has a hidden secret that makes us keep checking it.

118

506 reads

The Four-Step Hook

The Four-Step Hook

... deployed by the messaging software and many other products is composed of:

  1. Trigger
  2. Action
  3. Variable Reward
  4. Investment

Understanding these four steps makes us see the hidden psychology behind a user's daily tech habits.

134

602 reads

Investment

There is a push provided to the user to ‘invest’ in the service so that there are variable rewards in the future. This can be anything from uploading a new profile picture to set a status update for all to see.

The investment increases the probability of the next trigger happenin...

122

758 reads

CURATED FROM

CURATED BY

makidd

I see video and web as a way to reach and inspire people.

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The Trigger

The Trigger

... towards doing something can be external, like a ‘click here’ button, or internal, like an emotion or craving. A successful trigger graduates from being an external one into something inbuilt in the user.

Example: One feels lonely or bored and instinctively opens Facebook.

...

Best practices and the future of confirmed action

Best practices and the future of confirmed action

The confirmation design pattern isn’t something to be taken lightly. If applied erroneously, or not at all, users may commit unintended havoc. 

Confirmations ask a user to verify whether they want to proceed or cancel a requested action. Confirmations are used for destructi...

Fine-tune your email etiquette

  • Have a clear and specific subject line to let the recipient know what the email is about without opening it.
  • Always be a professional. Never write with emotion or overuse exclamation marks.
  • Proofread. Ensure that the message is brief and makes sense to av...

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