Ideas from books, articles & podcasts.
... towards doing something can be external, like a ‘click here’ button, or internal, like an emotion or craving. A successful trigger graduates from being an external one into something inbuilt in the user.
Example: One feels lonely or bored and instinctively opens Facebook.
Text messages have the notification as an external trigger when you get a new message from a friend, giving you a small rush in the head.
MORE IDEAS FROM THE SAME ARTICLE
The technological tools we use keeps us connected to the people that matter to us, and the text (later rich text message) is one of the oldest ways of communication since portable phones came into existence.
Phones became smart more than a decade ago and started doing almost everything.
There is a push provided to the user to ‘invest’ in the service so that there are variable rewards in the future. This can be anything from uploading a new profile picture to set a status update for all to see.
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