Types of Content Strategies
- "Spinning Around the Product" - suitable for products with clear functionality. The goal of this strategy is to briefly and clearly explain the advantages of the company.
- "Expert Expert" - used for complex products, when the buyer needs to be convinced of the company's expertise.
- "Demand Creation" - works with new products that solve problems that the buyer is not yet aware of.
- "Community of Interest" - for businesses that are focused on a narrow audience of professionals.
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Content maker, writer, journalist. In love with sports. Read in Russian, English and a bit German
Description of work on content strategy from the Russian agency "Sdelayem"
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