Content Strategy: What It Is and How to Create It
Curated from: sdelaem.agency
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What is a content strategy?
A Content Strategy is a plan that defines the types of content, its goals, publishing platforms, and target audience. A well-written strategy helps you avoid wasting resources and achieve results through thoughtful publications.
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Types of Content Strategies
- "Spinning Around the Product" - suitable for products with clear functionality. The goal of this strategy is to briefly and clearly explain the advantages of the company.
- "Expert Expert" - used for complex products, when the buyer needs to be convinced of the company's expertise.
- "Demand Creation" - works with new products that solve problems that the buyer is not yet aware of.
- "Community of Interest" - for businesses that are focused on a narrow audience of professionals.
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How to Create a Content Strategy: Part 1
- Define the Goal - Formulate what you want to achieve from the content. The goal should be specific and measurable.
- Define the Target Audience - Create a portrait of the average buyer with their pain points and needs.
- Form a Key Message - Determine what exactly you want to convey to the audience through content.
- Develop Content Scenarios - Describe the types of materials you will create to achieve the goal.
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How to Create a Content Strategy: Part 2
- Adapt to Platforms - Take into Account the Features of Each Publication Channel.
- Create a Topic List - A List of Publication Topics That Will Help You Stick to the Plan.
- Work Out the Visual Style - Add Visual Content Elements to the Strategy That Will Support the Text.
- Evaluate Financial Indicators - Calculate How Many Resources Will be Needed to Implement the Strategy.
- Form the Strategy Into One File - Collect all the Elements in a Document for Easy Access.
- Create a Table with Deadlines - Write Out the Deadlines for Each Publication.
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IDEAS CURATED BY
Content maker, writer, journalist. In love with sports. Read in Russian, English and a bit German
CURATOR'S NOTE
Description of work on content strategy from the Russian agency "Sdelayem"
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