Create Stronger Content Pillar Pages
Content marketing is one of the best ways to connect with your target audience, establish your company's authority and brand, and build the kind of trust that lets you lead people down the sales funnel to become converted customers.
One of the most effective ways to organize your content to get results is to embrace the pillar-cluster model. Some of the best practices for pillar content creation include defining the content's goals and what you are trying to accomplish, deciding on the planned returns, and determining what you want to rank for.
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The "Guide" Pillar Page
A “guide” pillar page strives to be the ultimate authority on a subject. It serves to establish your authority in a field or subject matter, builds your brand, & helps establish trust with a particular audience.
The guide pillar page gives a comprehensive overview of a topic that makes it a...
Content Writing Basics
- Research: Content should reflect factual, research-based information - it helps to establish your authority in the field. In-depth research can guide your content creation process, preventing you from wasting your money & losing your credibility. Research on:
- Business Goals ...
The “What Is” Pillar Page
To tap into this desire to learn more, a pillar page can serve as a definitive examination of a subject — a highly useful stand-alone resource that links to related cluster pages and develops aspects of the subject in greater detail. In many ways, it is authoritative, like a guide page.
If ...
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