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How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
Content marketing is one of the best ways to connect with your target audience, establish your company's authority and brand, and build the kind of trust that lets you lead people down the sales funnel to become converted customers.
One of the most effective ways to organize your content to get results is to embrace the pillar-cluster model. Some of the best practices for pillar content creation include defining the content's goals and what you are trying to accomplish, deciding on the planned returns, and determining what you want to rank for.
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To tap into this desire to learn more, a pillar page can serve as a definitive examination of a subject — a highly useful stand-alone resource that links to related cluster pages and develops aspects of the subject in greater detail. In many ways, it is authoritative, like a guide page.
If ...
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A “guide” pillar page strives to be the ultimate authority on a subject. It serves to establish your authority in a field or subject matter, builds your brand, & helps establish trust with a particular audience.
The guide pillar page gives a comprehensive overview of a topic that makes it a...
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A “how-to” content pillar page tells you how it is done. You can help your intended market solve problems or find ways to improve the processes needed in their job functions.
If you have a solution or tool to fix a problem, it can be worked in discretely and embraced if you have successfull...
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In effect, a pillar page is a hub or basis on which the cluster pages are built. It provides a comprehensive overview of a topic but leaves room for more detailed coverage of the topic in the cluster pages, which typically focus on a particular aspect of the topic, often a keyword.
Pillar p...
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A “guide” pillar page strives to be the ultimate authority on a subject. It serves to establish your authority in a field or subject matter, builds your brand, & helps establish trust with a particular audience.
The guide pillar page gives a comprehensive overview of a topic that makes it a...
One of the best ways to establish your brand is to write or speak about what you know.
Even if you don’t have 10,000 readers, it’s an invaluable form of credibility when a potential client mentions a problem they’re having, and you can tell her, 'I just wrote a piece about that — let me...
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