Storytelling
- There should be a hero with a problem. They overcome the struggles and receive a reward.
- Don't sell the product, sell lifestyle (you have seen that in auto or real estate ads).
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Content maker, writer, journalist. In love with sports. Read in Russian, English and a bit German
Similar ideas to Storytelling
Why the smallest viable market?
Think about it like this.
You don't run ads to sell floaties to a drowning man. You be there to give it.
However, to sell floaties to someone who isn't planning on swimming, you could put a million dollars into ads. They still won't buy your floaties.
If someone has a real ...
Before – After – Bridge Storytelling Formula
- Before: Describe the world with Problem A.
- After: Imagine what it’d be like having Problem A solved.
- Bridge: Here’s how to get there.
Set the stage of a problem that your target audience is likely to experience ( ...
The Hero Role
- Each month one person on each product team becomes the "Hero." Their primary responsibilities are to communicate with their support team and take care of smaller improvements.
- The Hero should be able to focus entirely on their support duties. They're not assigned to any other produ...
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