Script for videos: how to make great material

Write down and remember the action and the stage of the funnel. At the start, you should not be overly creative. Most videos should lead to sales. So, use formulas:

• Problem -> Solution 
• To tell -> To explain -> To repeat 

There are some GOOD RECEPTIONS:

• There should be a hero with a problem. They overcome the struggles and receive a reward. 
• Don't sell the product, sell lifestyle (you have seen that in auto or real estate ads).

You should use emotions for the hero in your ad. If you don't have a hero, transfer them to the audience.

Negative feelings are stronger than positive ones, but the last one helps to sell.

If you see a great video, just remake it. But don't forget about your audience's interests, problems, and needs. So, think and adapt.  

1. Borders: What are the technical capabilities and video duration?
2. Details: Be specific and use maximum transitions and effects, including animations, texts, pauses, narrator's tone, sounds, music, and colors. Don't forget about corporate styles and branding.
3. Design: Keep it simple. A table with 3 columns is always the best decision. Note the timing, text, and images.
4. Sound: Read the script aloud. Edit the most difficult words and phrases. Involve different people in the editing process.
5. Short: Every detail should be informative and meaningful. The most important part is in the first few seconds.