5. Vary the Running Surface

1. Your pace is based on factors like your current level of fitness.
2. You can improve your running pace by participating in high-intensity interval training (HIIT) or speed workouts.
3. Try performing them on a tr...

Look for Biases & Get Rid of Them

Look for factors that could have impacted your test.

• Did you run a promotion?
• Was it during a traditionally busy/slow season in your industry?
• Did a competitor’s launch impact your tests?

Try to separa...

1. Your competitors decide how hard you work. And that’s often as hard as you possibly can.
2. Payoff is only on average proportionate to your productivity. You might end up earning as much or less than you would in a big company if the endeavor fails, and failures are common...