“People want what they can’t have. People want what other people want. People want things only a select few have access to.”
ALEX HORMOZI
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$100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi is a practical guide for entrepreneurs and business owners on creating irresistible offers that drive massive sales and growth
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Arouse In The Other Person An Eager Want
The only way to influence other people is to talk about what they want and show them how to get it.
To convince someone to do something, we have to frame it in terms of what motivates them. And in order to do that, we have to be able to see things ...
How to know what people want
We may know how to make things but making things are not the hard part. What is hard is figuring out what people want and how to earn trust and attention.
- People don't know what they want. It took someone to make a...
Reason for a Dead End 4. Users don’t have access to something
Just as you have done with the things you presume your user can do, the first task is to identify all of the things you assume your users will have access to at any given point in their journey, and analyse what happens when they don’t have access to these things.
As a rule of thumb, you sh...
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