How to know what people want - Deepstash
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How to know what people want

We may know how to make things but making things are not the hard part. What is hard is figuring out what people want and how to earn trust and attention.

  • People don't know what they want. It took someone to make an iPhone and show people, and then only did people want it.
  • We need to find empathy to understand how people think before we can make a product people will want.

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How do I find your "who"

How do I find your "who"

Marketers may fall into the trap that they think they want to sell to everyone. If Coke and Nike sell to everyone, they think they should sell to everyone.

But you cant. You don't have the time and enough money. So that is good news because now you can be specific. You can...

70

772 reads

Specify your "who"

Be very sure you can name one person by name that will do business with you. Can you name ten or a hundred people by attribute?

If there aren't ten or a hundred people who will stop by and do business with you, you should probably make something else. 

59

694 reads

How to know when you have a marketing problem

Marketing is about how we talk to other people in a way that earns their trust, get them excited and gain enrollment.

You have a marketing problem if you battle to serve the people you want to serve because they don't understand you or don't believe you, or...

68

579 reads

How to resonate with your audience

How to resonate with your audience

You don't get to decide what's important to other people. When you show up, you have to deal with their world views, their biases, their fears.

As marketers, we have to see what one type of person in a certain setting buying our product will be reminded of.

For ...

63

539 reads

CURATED FROM

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Running away from your problems is a race you`ll never win.

You can only become successful at marketing when you know who to sell to. Seth Godin takes marketers through the process of finding their "who".

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Overemphasizing what you want

Show a company what you can do for them. Don't put too much emphasis on what you want.

For instance, when asked "Why do you want to work here?", don't start with "I want to grow..." They really want to know how will you contribute to their business. Reframe your answer and use...

The root of conflict is not feeling heard

Show the other party empathy. Validate their concern and give them your full attention.

Above all else, people want to know they are being heard. Every argument is about "Did you see me? Did you hear me?"

What People Want

What People Want

Knowing the other party's needs, wants and desires, getting to know what drives their negotiation, is crucial information in the planning stage.

The more we understand the interests of the other negotiating party, the better we can help them get what they want while taking care of our inter...

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