Learn more about marketingandsales with this collection
How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
How to know what people want
We may know how to make things but making things are not the hard part. What is hard is figuring out what people want and how to earn trust and attention.
- People don't know what they want. It took someone to make an iPhone and show people, and then only did people want it.
- We need to find empathy to understand how people think before we can make a product people will want.
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How do I find your "who"
Marketers may fall into the trap that they think they want to sell to everyone. If Coke and Nike sell to everyone, they think they should sell to everyone.
But you cant. You don't have the time and enough money. So that is good news because now you can be specific. You can...
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Specify your "who"
Be very sure you can name one person by name that will do business with you. Can you name ten or a hundred people by attribute?
If there aren't ten or a hundred people who will stop by and do business with you, you should probably make something else.
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694 reads
How to know when you have a marketing problem
Marketing is about how we talk to other people in a way that earns their trust, get them excited and gain enrollment.
You have a marketing problem if you battle to serve the people you want to serve because they don't understand you or don't believe you, or...
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579 reads
How to resonate with your audience
You don't get to decide what's important to other people. When you show up, you have to deal with their world views, their biases, their fears.
As marketers, we have to see what one type of person in a certain setting buying our product will be reminded of.
For ...
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CURATED FROM
CURATED BY
You can only become successful at marketing when you know who to sell to. Seth Godin takes marketers through the process of finding their "who".
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Overemphasizing what you want
Show a company what you can do for them. Don't put too much emphasis on what you want.
For instance, when asked "Why do you want to work here?", don't start with "I want to grow..." They really want to know how will you contribute to their business. Reframe your answer and use...
Know What You Want
Would you hire someone to work on your house without a license? Probably not, since it’s hard to know whether they are qualified and have the skills necessary for the job. The same goes for hiring new employees. You need to define what qualifications they should have before you make them an offer...
The root of conflict is not feeling heard
Show the other party empathy. Validate their concern and give them your full attention.
Above all else, people want to know they are being heard. Every argument is about "Did you see me? Did you hear me?"
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