We may know how to make things but making things are not the hard part. What is hard is figuring out what people want and how to earn trust and attention.
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You can only become successful at marketing when you know who to sell to. Seth Godin takes marketers through the process of finding their "who".
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Similar ideas to How to know what people want
Show a company what you can do for them. Don't put too much emphasis on what you want.
For instance, when asked "Why do you want to work here?", don't start with "I want to grow..." They really want to know how will you contribute to their business. Reframe your answer and use...
Would you hire someone to work on your house without a license? Probably not, since it’s hard to know whether they are qualified and have the skills necessary for the job. The same goes for hiring new employees. You need to define what qualifications they should have before you make them an offer...
Show the other party empathy. Validate their concern and give them your full attention.
Above all else, people want to know they are being heard. Every argument is about "Did you see me? Did you hear me?"
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