Models become a source of inspiration, motivation and are enablers of self-learning. Successful outcomes increase the observer’s self-efficacy and impacts one’s personal growth and change. This positive self-belief can make all the difference in the course of life of the individual.
Example: TV sitcoms in India promoted gender equality and raised women’s status through gripping stories, and made the masses understand the message to emulate.
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As outlined by Albert Bandura (1997), self-efficacy is the belief in being able to execute necessary actions in service of a goal.
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