It is a learning theory developed by Stanford psychologist Albert Bandura in the 60s/70s and provides an understanding of how people get influenced and in turn influence their environment.

It delves into self-learning through observation and modelling, of desirable or ...

Behaviourist B.F. Skinner had theorized that learning can only be achieved by individual action.

Social Cognitive Theory, however, states that an individual can learn by observing and imitating models, grasping and reproducing the learning much faster.

• Attentional: When people observe their model.
• Retention: When the observed information is remembered.
• Production: When the observed information is recalled and reconstructed later, producing a variation of the learned mode...

Models become a source of inspiration, motivation and are enablers of self-learning. Successful outcomes increase the observer’s self-efficacy and impacts one’s personal growth and change. This positive self-belief can make all the difference in the course of life of the individual.

Ex...