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How to follow up after a meeting
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Social Cognitive Theory
It is a learning theory developed by Stanford psychologist Albert Bandura in the 60s/70s and provides an understanding of how people get influenced and in turn influence their environment.
It delves into self-learning through observation and modelling, of desirable or undesirable behaviours, and then acting them out on their own.
235
933 reads
Observational Learning
Behaviourist B.F. Skinner had theorized that learning can only be achieved by individual action.
Social Cognitive Theory, however, states that an individual can learn by observing and imitating models, grasping and reproducing the learning much faster.
233
700 reads
Four Processes Of Observational Learning
- Attentional: When people observe their model.
- Retention: When the observed information is remembered.
- Production: When the observed information is recalled and reconstructed later, producing a variation of the learned model.
- Motivational: Depending on the feedback and the outcome, the individual is motivated or demotivated to produce the same.
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621 reads
Models and Self- Efficacy
Models become a source of inspiration, motivation and are enablers of self-learning. Successful outcomes increase the observer’s self-efficacy and impacts one’s personal growth and change. This positive self-belief can make all the difference in the course of life of the individual.
Example: TV sitcoms in India promoted gender equality and raised women’s status through gripping stories, and made the masses understand the message to emulate.
214
570 reads
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