Social Cognitive Theory: How We Learn From the Behavior of Others

• Attentional: When people observe their model.
• Retention: When the observed information is remembered.
• Production: When the observed information is recalled and reconstructed later, producing a variation of the learned model.
• Motivational: Depending on the feedback and the outcome, the individual is motivated or demotivated to produce the same.

Models become a source of inspiration, motivation and are enablers of self-learning. Successful outcomes increase the observer’s self-efficacy and impacts one’s personal growth and change. This positive self-belief can make all the difference in the course of life of the individual.

Example: TV sitcoms in India promoted gender equality and raised women’s status through gripping stories, and made the masses understand the message to emulate.