DAN ARIELY

Two factors contribute to a lack of motivation.

• Lack of drive. The object of our goals may just not be worthwhile.
• Pain from progress. Something might be in the way of our progress. It may be fears, but most often, it is drudgery, effort or ...

• Rational motivation, which reflects our preferences. We're motivated by the opportunities we can notice.
• Biased motivation. We often ignore obvious ways to better our lives because we're short-sighted and lazy. We may be better off boosting our mot...

A business statistic shows that just a 10 % improvement across seven categories of business results in a doubling of profits for the company. Small changes spread wide, resulting in big wins.

Small tweaks in our lives, our email subject lines, our handwriting and art, ...