Personal Branding That Converts

You need to ensure that your product has a strong brand identity that is consistent across all touchpoints from the label, packaging, website, and other communications. 

This will give consumers an idea of what they can expect...

Branding yourself means developing your professional identity to align with your values. A personal brand statement always begins with your values. 

Branding Rule: “Everything counts. Everything that you do either creates and builds your brand or weakens

A brand is a promise. When you have a brand, it’s a promise that you make and are known for keeping to the person who you are asking or trying to influence.