A deep understanding of the customer shapes decisions on where to play and how to win.
• “Winning begins with knowing your customer deeply.”
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Today's readers, tomorrow's leaders. I explain handpicked books designed to transform you into leaders, C-level executives, and business moguls.
Playing to Win by Roger Martin and A.G. Lafley is a strategic framework for creating and sustaining competitive advantages. It teaches how clear choices and focus drive business success.
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