Test Everything
Continuous testing ensures success. A/B test headlines, offers, and layouts to find the best-performing elements.
“Without proper testing, you’re just guessing.”
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Today's readers, tomorrow's leaders. I explain handpicked books designed to transform you into leaders, C-level executives, and business moguls.
Master advertising with Claude Hopkins’ timeless strategies—test, tailor, and persuade with precision.
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Similar ideas to Test Everything
A/B Testing: Definition & How it Works
A/B testing is used to find the best marketing strategies. It is be used to test everything from website copy to sales emails. This allows you to find the best-performing version of your campaign before spending your entire budget on one that don’t work.
While A/B testing is time-consuming...
How Do You Plan an A/B Test?
Decide what to test, create two versions, decide on how long to run the test, collect enough data, analyze.
If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to split test:
- headlines
Multiple Variant Testing
Optimizely studied & reported on the factors that defined the world’s best testing companies.
The 4 biggest factors were:
- Testing the things that drive the most revenue
- Testing every change
- Testing to solve real problems
- Testing multiple variants simultan...
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