Learn more about marketingandsales with this collection
How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
Multiple Variant Testing
Optimizely studied & reported on the factors that defined the world’s best testing companies.
The 4 biggest factors were:
- Testing the things that drive the most revenue
- Testing every change
- Testing to solve real problems
- Testing multiple variants simultaneously
According to Optimizely, just 14% of A/B tests significantly improve conversion rates. On the other hand, tests with 4 variants improve conversion rates 27% of the time.
So, if you test 4 variants, you are 90% more likely to improve your conversion rate than if you just ran an A/B test. However, 65% of CRO tests are A/B tests!
10
38 reads
MORE IDEAS ON THIS
Should You Test Multiple Variants?
As great as multivariate testing is, if you don’t have enough traffic, a test could take months or years to complete.
In fact, in true multivariate testing—where you test to see how a large number of subtle changes interact to generate your conversion rate—you want at least 100,000 unique v...
10
31 reads
Multivariate Testing is Faster
With multivariate testing, you can try out several ideas at the same time. That means you can simultaneously test multiple hypotheses. This will allow you to optimize your page or site much more quickly than you could with a long series of A/B tests.
Plus, running a multivariate te...
10
26 reads
A/B Testing
Over the years, conversion rate optimization (CRO) seems to have become synonymous with A/B testing in the minds of many marketers.
A/B testing is a form of conversion rate optimization. You have a page and you want it to perform better, so you change something and see if it improves your r...
12
74 reads
Multivariate Testing is More Reliable
Things like differences in your competitors' marketing strategies, political change, or a variety of other variables can make it difficult to directly compare the results of A/B tests.
As a result, sometimes it can be hard to know if a particular A/B testing variant succeeded (or failed) be...
10
23 reads
CURATED FROM
CURATED BY
Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
Related collections
More like this
Multivariate Testing is More Reliable
Things like differences in your competitors' marketing strategies, political change, or a variety of other variables can make it difficult to directly compare the results of A/B tests.
As a result, sometimes it can be hard to know if a particular A/B testing variant succeeded (or failed) be...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates