Use emotional triggers like fear, curiosity, or social proof to persuade customers. Understand their deeper motivations.
“Learn to appeal to their instinctive desires.”
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Similar ideas to Human Psychology Drives Response
When we see that someone else has had a good experience with a service, we want to enjoy the same, and we trust info that comes from other users more than info that comes directly from brands.
Set up a workflow to determine which triggers to use based on the churn risk factors you’ve identified.
For SaaS providers, you might look for customers that haven’t logged into their account for X number of days, didn’t complete the onboarding, or have stopped using your product.
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