Involve fans in co-creating experiences, products, or campaigns to deepen their attachment.
“Fans become loyal when they feel part of the journey.”
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Turn customers into devoted fans by fostering genuine connections, shared passions, and trust.
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Similar ideas to Foster Ownership Through Innovation
Whenever people feel that they have created or, at least, helped create something, they tend to become even more involved in that very activity that led to the creation of their possession. Furthermore, they try to find new solutions and ideas to improve their creation.
When you have team members working in different locations, communication can be a challenge. In-person employees might spend the bulk of their day talking to their co-worker in the next cubicle over—while remote workers struggle to form a real connection with their team members.
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