Matrimonial Ads In The 1800s - Deepstash

Matrimonial Ads In The 1800s

  • Aristocrats caught on the personal ad trend and started broadcasting their often bizarre desires to the general public.
  • The matrimonial ad, where a potential husband or wife was sought, was looked down upon initially, but as specific magazines and periodicals focusing on matrimony gained traction, the normalization of the personal ad seeking bride or groom started happening.
  • Looking at the popularity of the personal ad, making scam artists started preying on the vulnerability of the people who were seeking companionship and love.


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Matrimonial Ads In The 1900s

  • The rural parts of America started making use of personal ads for matrimony.
  • Lonely soldiers of WWI sought pen pals using these ads, giving rise to the friendship ads, the whole personal ads trend went mainstream.
  • The ‘Lonely Hearts’ trend invited prosecution from the Brit...

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