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The History of Online Dating From 1695 to Now

The History of Online Dating From 1695 to Now
Always on the lookout for ways to exploit media for their own ends, aristocrats in the 1800s used personal ads to broadcast their interest in romantic en...


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Online Dating: A History

Online Dating: A History

Online dating didn’t really begin with the advent of the internet.

The need to communicate to other human beings for love, companionship and sex goes back centuries, with each new technology opening up further avenues and fresh ways to reach out.




The First Personal Ads

With the advent of the modern newspaper in 1690, it took a mere five years for the first personal ads to appear in Britain.

One of the very first personal ads was from a 30-year-old man who was seeking young women with a good personal fortune.



Forbidden Affairs

LGBT communities took to the discreet personal ads, as homosexuality was banned in the UK till as late as 1967.

The 1700s saw the first ads with coded words, female names as an attempt to find companionship, forbidden by society.



The First Female Personal Ad

Englishwoman Helen Morrison, who placed an innocent personal ad in 1727 in the local newspaper, was sent to an asylum for four weeks, as it was insane at the time for women to seek companionship.



Matrimonial Ads In The 1800s

  • Aristocrats caught on the personal ad trend and started broadcasting their often bizarre desires to the general public.
  • The matrimonial ad, where a potential husband or wife was sought, was looked down upon initially, but as specific magazines and periodicals focusing on matrimony gained traction, the normalization of the personal ad seeking bride or groom started happening.
  • Looking at the popularity of the personal ad, making scam artists started preying on the vulnerability of the people who were seeking companionship and love.



Matrimonial Ads In The 1900s

  • The rural parts of America started making use of personal ads for matrimony.
  • Lonely soldiers of WWI sought pen pals using these ads, giving rise to the friendship ads, the whole personal ads trend went mainstream.
  • The ‘Lonely Hearts’ trend invited prosecution from the British police, due to its suspicious nature.
  • The internet gave rise to online dating with the world’s first computer date-matching service invented in 1965, where for $3 one could find a match by answering a questionnaire.



Online Matrimonials and The Second Wave of Personal Ads

Newsgroups and Bulletin Board Services (BBS) gave rise to the second wave of personal ads, with America Online (AOL), Prodigy and later Craigslist providing avenues to singles looking to find companionship. was founded in 1997, and in a decade online dating became a top-grossing paid service on the internet.



Online Dating Today

  • It is ubiquitous and many social media sites are personal ads in disguise.
  • Specialized dating sites exist for every orientation, religion, place and race.
  • This also makes stumbling upon someone who exists outside the preference bubble harder than before.




Male Perception Of Dating Apps

Many men assume that women dating
online are interested in sleeping with strangers.

Online dating allows us to meet others we wouldn’t otherwise, but women should be aware that...

Avoiding Scams

  • If something feels off, trust your gut.
  • Be wary of anything asking for financial or personal information.
  • Set up an anonymous email account from a widely used email service.
  • Never give out your home phone, address or personal email address unless you absolutely trust the recipient.
  • Drive yourself to the date (protects your address), keep an eye on your drink/food and pay half of the bill.

Online Relationships Don’t Usually Last

  • Over one-third of online dating sites users have never actually gone on a date with someone they met online
  • Relationships that start online are 28% more likely to end in their first year than relationships where the couples first met face-to-face.
  • Couples who met online are nearly three times as likely to get divorced as couples that met face-to-face.

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Data On Online Dating

  • 40% of Americans use online dating as a way to meet new people.
  • 23% of Americans still think using online dating sites is desperate.

Data On Online Daters

  • 53% of Americans lie in their profiles. Women tend to post younger photos of themselves and claim to be thinner, while men tend to lie about their careers.
  • Even on apps known as being for "hook up", most females are looking for a genuine match and not a fling.
  • Two-thirds of online daters have gone out with someone they were matched with.
  • One-third of people who have used online dating have never actually gone on a date. 

Data On Relationships Started Online

  • Relationships that begin online are nearly 30% more likely to break down than ones where couples met face-to-face first.
  • 20% of committed relationships began online.
  • Marriages from online couples are three times as likely to end in divorce.
  • 17% of couples that were married in the last year met on a dating website. 



A 2018 study noted there are an estimated 73 million podcast listeners in the USA. By 2022, the number is estimated to grow to 132 million.

Podcasting can be traced back to...

Podcasts History

  • In the summer of 2004, Adam Curry decided to program and develop the first podcatcher application using Apple scripts. The program was able to read through the RSS and download the audio. It would use the iTunes API to add the files to the playlist.
  • George W. Bush became the first President of America to create a podcast when the RSS 2.0 feed was uploaded on the White House website.
  • As more people became aware of the meaning of podcasting, the numbers continued to grow. In 2015, there were 100,000,000 searches from people across the globe.
  • One year after the founding of the first podcast directory, Apple joined the ranks by setting up its directory to iTunes. Steve Jobs referenced podcasts to becoming the future of audio.
  • The entry of Apple into the market increased the accessibility of podcasts all over the world.

Podcasts: The Introduction of Smart Devices

The name podcasts were the combination of 'iPod' and 'broadcast.' The name is the result of the process of getting music into your iPod.

At first, you had to download music or audio to your computer, then move it to your iPod. The iPod needed an internet connection to function. But technology today is not the same. The development in iPhones and 4G network strength makes it easier to stream and listen to podcasts.