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Newsgroups and Bulletin Board Services (BBS) gave rise to the second wave of personal ads, with America Online (AOL), Prodigy and later Craigslist providing avenues to singles looking to find companionship.
Match.com was founded in 1997, and in a decade online dating became a top-grossing paid service on the internet.
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Englishwoman Helen Morrison, who placed an innocent personal ad in 1727 in the local newspaper, was sent to an asylum for four weeks, as it was insane at the time for women to seek companionship.
LGBT communities took to the discreet personal ads, as homosexuality was banned in the UK till as late as 1967.
With the advent of the modern newspaper in 1690, it took a mere five years for the first personal ads to appear in Britain.
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