Newsgroups and Bulletin Board Services (BBS) gave rise to the second wave of personal ads, with America Online (AOL), Prodigy and later Craigslist providing avenues to singles looking to find companionship.
Match.com was founded in 1997, and in a decade online dating became a top-grossing paid service on the internet.
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"Having someone wonder where you are when you don't come home at night is a very old human need." — Margart Mead
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