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Thinking in a counterfactual way is a non-mainstream mode of thinking about the alternatives of a present situation or turn of events.
It means imagining possible alternatives to events that have already happened; something that is contrary to what really occurred.
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There are two types of counterfactual thinking: upward and downward counterfactual thinking.
Looking at a situation that has already occurred and asking yourself, “What could have happened?” can boost creativity for short periods of time.
According to an analysis by Jeremy Dean:
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