The Default Choice

Although we usually have the freedom to make a wide range of choices at any given moment, we often make decisions based on the environment we find ourselves in:

• If you sleep with your phone next to your bed, then checking social media and email as soon as you wake up is likely to be th...

• Slow down your reasoning process. Let some time pass between the point at which you encounter social cues and the point at which you make a final decision on something.
• Set up optimal conditions for decision making. Choose to only make a certain decision when you’re by ...

The freedom of choice is generally perceived to be good, but studies show that too much choice can be a hindrance and can impede the decision.

On the contrary, having fewer choices has shown to provide more satisfaction to the decision-maker.