When Prompting People to Make a Choice, the Consequence of Not Choosing Matters
While prompted to make a decision with a given set of options, a person has the freedom to refuse to actively make a choice.
The decision-making process of the person is affected by the default choice that will be automatically selected in case the person refuses to choose.
SIMILAR ARTICLES & IDEAS:
90% of your daily decisions happen automatically, many shaped by your environment. Thus, most decisions are a habit, not a deliberate choice.
To make smarter choices, design smarter...
Design your life like a choice architect:
“First, never underestimate the power of inertia. Second, that power can be harnessed.”
A comprehensive study on Australian households, measuring the quality of wellbeing over 16 years found the following results:
Our level of wellbeing does not change much, with each event, even a catastrophic one, impacting us for a length of time, say a year or two, and then becoming normal to our minds, returning us to our previous levels of wellbeing.
This applies to boosts as well as the plunges.