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The Freedom of Choice
The freedom of choice is generally perceived to be good, but studies show that too much choice can be a hindrance and can impede the decision.
On the contrary, having fewer choices has shown to provide more satisfaction to the decision-maker.
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Too Much Choice
A decision-maker may never be able to examine every possible option before making a decision. The assumption that one now has complete information for decision making is in itself somewhat unrealistic.
Satisficers make their life easier and less complicated by accepting good en...
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Maximizers vs Satisficers
- Maximizers feel less satisfied even if they make better decisions, since they had so much choice, and choosing the best comes down to some sort of compromise.
- Satisficers: They are the people that make quick decisions with fewer options and that tend to be more satisfie...
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Fear of Better Options
... or Maximization, is a behavioral trait that makes us look for all possible options before we decide so that we don't miss out on the best option and regret later, after making the decision.
We take into consideration all available options to minimize our frustration and stress.
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The privilege to have a choice
The burden of choice is also a privilege. So many people in the world would kill to have more options and the freedom of choice, yet those who get it and when they have too many choices, they feel burdened.
The burden also comes from the increased effort re...
The Default Choice
While prompted to make a decision with a given set of options, a person has the freedom to refuse to actively make a choice.
The decision-making process of the person is affected by the default choice that will be automatically selected in case the person refuses to choose.
The Paradox of Choice
Having more options doesn’t mean that we will be happier, although, we often think that it will.
When we have too many choices, it is more difficult to take action, and if we decide, we are less satisfied with our choice.
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