Default decisions and their influence - Deepstash
Default decisions and their influence

Default decisions and their influence

Although we usually have the freedom to make a wide range of choices at any given moment, we often make decisions based on the environment we find ourselves in:

  • If you sleep with your phone next to your bed, then checking social media and email as soon as you wake up is likely to be the default decision.
  • If you keep a water bottle with you throughout the day, then drinking water rather than soda is more likely to be the default decision.

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MORE IDEAS FROM Design for Default: How to Simplify Your Decision Making Process

Position of products influences our decision of buying
We don't just buy products because of what they are, but we often buy them because of where they are. For example, items on store shelves that are at eye level tend to be purchased more than items on less visible shelves.

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Designed for you vs. designed by you

Default choices are not inherently bad, but the entire world was not designed with your goals in mind. In fact, many companies have goals that directly compete with yours (a food company may want you to buy their bag of chips, while you want to lose weight). For this reason, you should be wary of accepting every default as if it is supposed to be the optimal choice. - James Clear

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RELATED IDEA

The nudge theory

Behavioral economists show that when humans make quick decisions under pressure, it is based mostly on intuition. They are unconsciously guided by biases and psychological fallacies.

The nudge theory suggests making subtle interventions to nudge people to make certain choices without restricting them. Putting the fruit at eye level counts as a nudge.

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You‘ll naturally go for easy
  • The researchers summarized the impact of the environment design by saying, “In most cases, the majority of people choose the default option to which they were assigned.
  • In other words, most of us respond the same way to the cues that surround us. If someone or a situation asks you to make a tough decision, you will probably go with the default option.

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