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How to Brainstorm — Remotely
The construal-level theory
Distance, whether physical, time-oriented, or social, makes the human mind think in an abstract manner. This is known as the construal-level theory.
Being physically distant from the problem at hand makes our viewpoint abstract, which can help us provide a birds-eye view of the problem and associate it with our own area of expertise, forming useful analogies and connections.
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Steps to Successful Brainstorming
- Lay out the problem you want to solve.
- Identify the objectives of a possible solution.
- Try to generate solutions individually.
- Once you have gotten...
Before heading into a group brainstorming session...
... organizations should insist that staffers first try to come up with their own solutions.
One problem with group brainstorming is that when we hear someone else’s solution to a problem, we tend to see it as what an “anchor - we get stuck on that objective and potential solution to the exclusion of other goals.
Only after participants have done their homework ...
... meaning clarifying the problem, identifying objectives, and individually trying to come up with solutions, a brainstorming session can be extremely productive.
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The Eureka Myth
There is a big misconception that ideas generate like a flash.
Researches show that such insights are actually the culminating result of prior hard work on a problem. Itt&#...
The Breed Myth
A lot of people think that creative ability is a trait inherent in one’s heritage or genes. In fact, there is no such thing as a creative breed.
Creative minds are not born, they are made. People who have confidence in themselves and work the hardest on a problem are the ones most likely to come up with a creative solution.
The Originality Myth
There's a long-standing myth about intellectual property - the idea that a creative idea is proprietary to the person who thought of it.
But history and empirical research revealed that new ideas are actually combinations of older ideas and that sharing those helps generate more innovation.
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The Brain And The “Box”
As we age, our brains become increasingly more ingrained into familiar patterns and routines.
Our acquired patterns and routines virtually confine us to our thinking to "the box", or m...
Stimulating Outside The Box Thinking
- Create new questions or approaches.
- Invite different groups.
- Conduct a different type of meeting to break through the “group think”.
- Change the venue, add music and invite different and fresh perspectives.
- Find ways of tapping into the right brain of the participants.