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How to Brainstorm — Remotely
The construal-level theory
Distance, whether physical, time-oriented, or social, makes the human mind think in an abstract manner. This is known as the construal-level theory.
Being physically distant from the problem at hand makes our viewpoint abstract, which can help us provide a birds-eye view of the problem and associate it with our own area of expertise, forming useful analogies and connections.
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Determine who is involved in the brainstorm
Identify the roles and expertise you want, and then find people who fit that description. This will help you ensure that the group you bring together is more diverse, bringing a range of different backgrounds and perspectives to the problem-solving task.
Prior to the pandemic, it was a hurdle for people with broad and diverse perspectives to be in the same room, physically together. With remote work, it is easier to bring in people having a range of different backgrounds and perspectives to sit together remotely and brainstorm on the task at hand.
The groupthink theory
It shows that, during part of the sessions that involves idea generation, individuals think differently about a problem if they work alone. But when you bring the group together to generate ideas, they tend to think alike, converging on a common solution.
So start your brainstorming process by having each person generate potential solutions on their own, or perhaps have them work in small groups to think about possibilities.
The construal-level theory
Distance, whether physical, time-oriented, or social, makes the human mind think in an abstract manner. This is known as the construal-level theory.
Being physically distant from the problem at hand makes our viewpoint abstract, which can help us provide a birds-eye view of the problem and associate it with our own area of expertise, forming useful analogies and connections.
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Steps to Successful Brainstorming
- Lay out the problem you want to solve.
- Identify the objectives of a possible solution.
- Try to generate solutions individually.
- Once you have gotten...
Before heading into a group brainstorming session...
... organizations should insist that staffers first try to come up with their own solutions.
One problem with group brainstorming is that when we hear someone else’s solution to a problem, we tend to see it as what an “anchor - we get stuck on that objective and potential solution to the exclusion of other goals.
Only after participants have done their homework ...
... meaning clarifying the problem, identifying objectives, and individually trying to come up with solutions, a brainstorming session can be extremely productive.
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The Eureka Myth
There is a big misconception that ideas generate like a flash.
Researches show that such insights are actually the culminating result of prior hard work on a problem. Itt&#...
The Breed Myth
A lot of people think that creative ability is a trait inherent in one’s heritage or genes. In fact, there is no such thing as a creative breed.
Creative minds are not born, they are made. People who have confidence in themselves and work the hardest on a problem are the ones most likely to come up with a creative solution.
The Originality Myth
There's a long-standing myth about intellectual property - the idea that a creative idea is proprietary to the person who thought of it.
But history and empirical research revealed that new ideas are actually combinations of older ideas and that sharing those helps generate more innovation.
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Suddenly Working From Home
There is a sudden shift towards remote working in workspaces all across the world, with many people abruptly thrust towards it without warning.
Experts share a few tips on how to transition ...
Mimic Your Office Culture
For many of us, the office becomes a fun place due to a sense of community, purpose and fun interactions that make up an office day. To try and mimic your office culture virtually:
- Set up Slack channels for water cooler conversation
- Schedule virtual movie days, when the same movie is streamed with the chat option on.
- Try to recreate virtual versions of what employees miss the most in office, like a coffee break, for instance.
Being Social While Remotely Working
Being social at office lubricates official conversations and the work itself. The more we spend time with colleagues having non-essential chatter, the easier our work becomes with them.
It helps to be creative and infuse fun into a virtual interaction. Any official conversation, like a manager meeting his subordinates in a one-on-one meeting, can start by asking about the person’s life (something unrelated to work), so that a connection is built.
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