Paradoxes Of The Past

  • When the reminiscing person adds certain false memories and desirable traits to the past event, this creates a paradox and is attributed to an ancient Greek sophist and philosopher, Gorgias.
  • A Platonic Paradox is when a person desires something and when it is finally attained, the satisfaction that was supposed to come with the attainment is not there.
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Nostalgia

It is understood as a longing for something long gone by, with a desire to relive the time, combined with a certain sadness while reminiscing about the particular life event.

The time of the past is remembered as an autobiographical memory of the self, something that the person has lived.

Swiss physician Johannes Hofer referred to nostalgia as a kind of homesickness, a desire to return to the beautiful, simpler times.

The feelings of nostalgia were usually melancholia, anxiety, and rumination. It was made into a neurological illness, which was related to the geographical location of the person longing for home.

  • Nostalgia was considered by the early 20th century a psychiatric illness caused by some traumatic experience of childhood. It had three components, cognitive, affective and conative.
  • The cognitive part remembered old memories of the self, while the affective part was a sad emotion, finally moving towards a desire to return home(conative).
  • Nostalgia is neither a pathological state and nor is it necessarily beneficial. What we can think, remember or imagine, is not bound to be real or factual.

Having nostalgic thoughts about the past that one hasn’t directly experienced or lived through is called _Anemoia_.

The cognitive component of nostalgia is often a mental simulation, and may not have happened for real in the lifetime of the reminiscing person.

Sadness and depression are associated with the feeling of nostalgia, and recent studies show that nostalgia might even be caused by these negative emotions.

Loneliness, loss, a sense of meaninglessness, boredom and even coldness can trigger nostalgia.

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Nostalgia may be a vital tool

Nostalgia can be defined as a longing for an experience of another time in your life. The workplace holds many memories - you may have bonded with a colleague over a funny incident in a client presentation or an outburst from your former boss.

The feelings may not be the same warm feeling as other nostalgic moments, but the underlying emotions are just as strong. Research found nostalgia can be a tool for comfort and inspiration and can draw people together in strong bonds.

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Nontraditional social strategies
The so-called 'nontraditional social strategies' can fulfill social needs whenever we are not able to fulfill these needs by using traditional social strategies. 

The nontraditional social techniques include activities such as watching movies and experts have repeatedly stated that combining real face to face interactions with the 'guilty pleasures' that each of us has is actually a healthy way to live.

The Inevitable Wait Time

Any customer-service oriented company knows that managing wait times are crucial for their customer satisfaction and bottom-line. Whether on the phone, at the checkout counter, or in a restaurant, long wait times lead to a subpar customer experience and a drop in sales.

Customers' patience can be psychologically manipulated by selective colour choices (like blue), temperature, or the visuals that surround them during their wait times.

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