Identify Your Target Customer - Deepstash
Identify Your Target Customer

Identify Your Target Customer

  • Focus on a specific group of customers, not everyone.
  • Understand what your customers need and want.
  • Don’t try to please everyone—choose a narrow market to focus on.

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What They Don’t Tell You About Building a Business!

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Identify your target market

Identify your target market

Working out who your target customers are will help you to identify the stores which are most likely to want to stock or sell your product, as well as being able to tailor promotional materials and marketing approaches for that demographic group. 

Retailers will also prefer it if th...

Don’t talk about your solution

The main focus is to find out what problems the Customer faces, not when you sell your solution or product. You want to get objective answers and won’t get if you’re trying to sell a solution or product. 

Usually, customers don’t know what they need, but they can’t hide wha...

Clarify your Call to Action

Don’t leave it up to your reader to figure out what you want them to do with this information. Spell it out, and be specific. For example:

  • Please send back any edits by 5 pm on Tuesday.
  • Please call this client back by Friday to resolve the issue.

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