It is the tendency to focus on successful narratives of influential leaders, who offer promising insights backed with credibility.
These people become ‘Opinion Leaders’ due to the fact that society focuses on individuals and loves to hear a narrative, and these people offer both.
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We, humans, seek stories.
We are essentially ‘story finders’ looking for meaning, narrative and shape in everything around us. We tend to not believe in improbable stories and tend to create story threads out of thin air, making them real and believable.
Stories built around individuals provide relatability and a sense of being in the shoes of the people involved, living in the narrative.
Our tendency to give a ‘face’ and a story to a group or collection of people made us invent a dominant leader of the group, like the President, or the Team Captain, or the Monarch.
Network effects are the unseen forces that are guiding our destiny and exerting a powerful intervention on our lives, creating energy that escorts us down a path that is not always fully our intention.
90 percent of these network forces are established in 7 major life events or crossroads, which compound over time: Our Family, High School Network, College Network, First Job, Marriage, Our City, Reassessments.
It’s hard not to like K-Pop(Pop music from South Korea), with its infectious tunes, doll-like stars, high-production values and great dance moves. In the last few decades, South Korean culture has stormed across the world. This ‘Hallyu’, or the ‘Korean Culture Wave’ is not an accident, but a deliberate promotion by those in power.
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