You do not have to conjure up new ideas from the air. Your task as a creative thinker is to combine ideas or elements that already exist. If the result is an unlikely but valuable combination of ideas or things that hitherto were not thought to be linked, then you will be seen as a creative thinker. You will have added value to the synthesis, for a whole is more than the sum of its parts
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Creativity is not about sudden genius but about making connections, questioning assumptions, and staying open to new ideas. John Adair explores how curiosity, observation, serendipity, and persistence fuel innovation. By keeping a notebook, testing ideas, and embracing ambiguity, anyone can develop creative thinking skills to generate fresh solutions and insights.
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