How experts compete
Real experts are often confident in their claims, but in the private market, the opposite can be more common.
- Self-appointed experts want airtime and overstate their conclusions.
- Actual experts want to draw attention to their work. They may not have all the answers and may admit it.
- Consultants want future business. They have to try to pretend they have complete certainty about uncertain things.
Mixing the information of the pundit, scholar, and consultant creates information noise that makes it difficult for decision-makers to know what to do.
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