Our brains have two ways of operating - Deepstash

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The Scientific Way to Generate Ideas on Demand

Our brains have two ways of operating

Our brains have two ways of operating
  • Focused: when you're very focused on solving the problem in front of you. But this also clamps down on unconventional and creative solutions
  • Distracted: when you’re unfocused and your mind wanders, because you’re relaxed. This engages the autopilot area of your brain. The rest of your mind is free to wander, making connections and encouraging creative thoughts to form.

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Creativity
Creativity

While some people are born creative, it is possible to acquire this skill. The right conditions and the right training can make everyone creative, in their own unique way.

As we move from t...

Traits Of Creative People
  • In various studies, it is found that creative people tend to be more driven, impulsive, and self-confident.

  • They are less conventional and unorthodox in many aspects of life.

  • Openness to new ideas, curiosity and disagreeableness comes as common traits of creative individuals, as they are opposite of normal or popular, and like Steve Jobs, are a prickly personality.

Steps Of The Cognitive Process

Creativity can be learned as a cognitive skill using the following steps:

  • Preparation: The basic rules, languages, and instructions in any skill.
  • Incubation: When ideas wander in your brain's neural network, lost in the wild.
  • Illumination: This is the Aha! Moment, the light bulb coming on.
  • Verification: Where it is verified that the idea is real or just a random dream without legs.
Creativity and problem solving

Creativity is about problem-solving. And creativity is also about finding problems to solve in the first place: perceiving them, defining them, explaining them, and recordin...

Diving and swimming

This technique requires 2 steps:

  • Deep immersion into a subject matter without specifically looking for an answer to your problem.
  • Letting go completely while you process that information (actually walking away from it), to allow good ideas to bubble up from the subconscious and into clear view.
Exaptation

This is the ability to reach beyond a specific field of expertise and create new uses for an older thing. It’s about taking one thing and using it for a different purpose than intended.

For example: Apply a cooking recipe to a marketing strategy or use a spreadsheet program to organize words for your poetry.

Consider what you consume

Idea generation is fueled by consumption, not creativity.

Creativity is just connecting things. The more things we have to connect, the better our ideas will become.

Consider the...

Output

To get the most value out of what you consume, it helps to have a mode of output: Talk about it, write about it or condense it into a tweet.

Expand your viewpoint

To improve your idea generation, zoom out your perspective to a macro level. 

For example, on a micro-level, a Billy Joel concert may just be a fun way to spend a night. On a macro level, it is packed with ideas about how to connect with an audience.