Generating good ideas on command

Creative ideas often come to you when you’re not deliberately trying to solve a problem, when your mind is relaxed.

That's why your creative process must include a system to capture ideas when you have them, so you can work on them later. The simplest mechanism is simply to have a li...

• Every idea is a combination of other ideas. Innovation happens when ideas have sex. It occurs where people meet and exchange goods, services and thoughts. The inventors of motor cars did not have to invent wheels or steel. 
• Most inventors find that they need to keep ...

• If you’re in savannah and you hear rustling in the grass, you don’t want to spend time thinking about the probability that it’s a lion.
• When making bets with friends, it’s probably best to not make any bets that can be interpreted as negative, such as betting your friend’s kid won’...