PC bravery is false bravery that comes from hiding behind a computer screen. It includes saying things online you would never say in person, threatening people you don&#39;t like, or making up lies to infuriate people (known as trolling).
On social media, the outspokenness and the cancel culture are heightened at the moment. Ill-conceived social media posts can trigger the downfall of a business or professional career.

Online bravery

Communication

The theory examines the ability of a communication medium to effectively and accurately convey social cues. 
Research on nonverbal communication estimated that 93% of communication is nonverbal. It is generally accepted that body language and facial expression influence our perceptions of other people and how we respond to them.

The social presence theory

In groupthink, our desire for an unified opinion can override our ability to consider other viewpoints objectively.
A 2015 study found that 57% of Americans who use social media have posted or texted something they regret afterward. Numerous research connects increased screen time with a reduced ability to self-control or to finish a task.

Social media accelerates groupthink

Whenever you feel swept along in a virtual firestorm, ask yourself if you would deliver your response to this person face-to-face.
If a comment triggers anger in you, don&#39;t immediately fire back. Step away for a while before responding. Shut down your computer and take a walk.

Deal with triggers in a healthier way

Research from both sociologists and technologists explains why the present moment’s special blend of increased screen time and decreased in-person interaction has us feeling so gutsy right now.


Social media accelerates groupthink

The Anatomy of Charisma

The power of charisma

Defining charisma

Charismatic techniques can be taught

How To Be More Engaging In Your Conversations

Technology And Conversations

Become An Active Listener