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A direct, upfront message aimed at debunking an existing belief has little effect on swaying an opinion, but if the message first presents the old belief and the justifications behind it, followed by the facts that try to refute the same, a bridge is created, and...
A University Of Iowa research states that once people form their beliefs, they are not likely to change their minds on the face of new information that clearly proves that their long-held beliefs are completely wrong. They are far more likely to go on protecting and fighting for their beliefs.
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Most of us are influenced more powerfully by personal testimony from a single person than by impersonal ratings or outcomes averaged across many people. This is the power of anecdote to dull our critical faculties.
Anecdotal stories can undermine our ability to make scientifically driven judge...
While most of us generally agree on the fact that individuals do not really change their mind, or at least not that easily, recent research has shown that this is quite inaccurate.
People seem to be willing to change their mind in order to adjust to a situation they did not want at...
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