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Brading and specialized vocabulary
Branding experts say it is an ingenious way of securing customer loyalty. Persuading people to use the terminology of a company create a sense of belonging and loyalty to a brand.
Companies like Starbucks have a particular language to describe their coffee - half-caf, black, no-whip. Sizes are tall, grande, venti, and trenta
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Whenever a company gets consumers to refer to their product using branded terminology instead of a generic description, they are drawing them into their own community.
Many companies use this technique. Starbucks has not only a branded vocabulary but also a system for tea...
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In years passed, coffee drinkers didn't know how coffee was produced or brewed. Coffee was cheap, tasted bitter, and was purposed for medicine or fuel. But over the decades, coffee has been elevated to craft level.
Filter or drip coffee can taste smooth and sweet like ...
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Morning commuters seem to fall into one of two categories:
- the Caffeinated: ready to take on the day—they're reading their morning papers, or checking email, or reading for pleasure.
- the Un-caffeinated: with bleary-eyed, they walk more slowly up the stairs and are mo...
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published 6 ideas
- In the 17th century Vienna, the Turkish army left behind a massive surplus in coffee beans causing citizens to experiment with new brewing methods.
- Another tale proposes that iced coffee comes from Mazagran - a French beverage consisting of espresso, lemon, and ice.
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