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Vanilla Eyes
@iceicegrama
Brading and specialized vocabulary
Branding experts say it is an ingenious way of securing customer loyalty. Persuading people to use the terminology of a company create a sense of belonging and loyalty to a brand.
Companies like Starbucks have a particular language to describe their coffee - half-caf, black, no-whip. Sizes are tall, grande, venti, and trenta
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Cherry Mary
@cmary510
How to enjoy coffee | Psyche Guides
Coffee brewing
In years passed, coffee drinkers didn't know how coffee was produced or brewed. Coffee was cheap, tasted bitter, and was purposed for medicine or fuel. But over the decades, coffee has ...
Spending a bit more money on coffee
High-quality coffee is more expensive, and spending a bit more means your coffee is more likely to be ethically produced.
Coffee producers have historically been exploited, and even fair trade prices are not always enough. Where possible, buy your coffee from roasters who purchase their beans ethically.
Drink thoughtfully prepared cups
- Coffee stays fresh only for a limited time. The person making it must know how to brew it properly.
- Even the best beans brewed the wrong way can produce a bad cup of coffee.
- To enjoy coffee, look for places with lots of information about their coffee displayed, and/or staff who can answer your questions about the coffee.
- To brew at home, you're best off learning how to brew well by hand, using a kettle to boil water and one of the dozens of manual coffee devices available on the market.
Aubrey
@aubrey336
When Did Iced Coffee Start and Why Is It More Expensive? A Complete Guide To Your Springtime Buzz
The First Iced Coffees
- In the 17th century Vienna, the Turkish army left behind a massive surplus in coffee beans causing citizens to experiment with new brewing methods.
- Another tale proposes that iced ...
Iced Coffee Variations
- In Europe, iced coffee is more like a Frappuccino - a coffee milkshake with whipped cream, chocolate syrup, and crushed ice.
- The Japanese method involves brewing hot coffee and pouring it over ice, drawing out its fruity tastes.
- Cold brewing consists of mixing coffee grounds and water and letting it sit in the fridge for at least 12 hours. It is more caffeinated and has a nutty, chocolatey, and less acidic flavour.
The Popularity of Iced Coffee
Iced-coffee is enjoyed by 38 percent of people in the U.S. between the ages of 18 and 24.
One explanation for iced coffee's popularity is that young people, who have been raised on iced-cold and sugary sodas want to integrate it into their coffee-drinking experience. Another reason is that ice-cold coffee can keep you alert. It offers similar benefits as a Red Bull.
Elaina Y.
@elaina_y61
The Culture of Coffee Drinkers
The Caffeinated and the Un-caffeinated
Morning commuters seem to fall into one of two categories:
- the Caffeinated: ready to take on the day—they're reading their morning papers, or checking email, or reading for plea...
Grown Ups and Coffee
By 1988 only 50 percent of the adult American population drank coffee. In 1962, average coffee consumption was 3.12 cups per day; by 1991 had dropped to 1.75 cups per day.
At the onset of the 1980s, coffee growers and retailers realized that the current 20-29-year-old generation had little interest in coffee, which they associated with their parents and grandparents.
Coffee And the "Me" Generation
For the coffee industry to survive, it needed a new marketing strategy. The consumer was changing and coffee-players needed to pay attention.
Crucial questions the 'me' generation will ask: "What's in it for me? Is the product 'me'? Is it consistent with my lifestyle? Do I like how it tastes? What will it cost me? Is it convenient to prepare?"
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