Brading and specialized vocabulary - Deepstash

deepstash

Beta

Get an account to save ideas & make your own & organize them how you wish.

deepstash

Beta

Why we speak Starbucks

Brading and specialized vocabulary

Brading and specialized vocabulary

Branding experts say it is an ingenious way of securing customer loyalty. Persuading people to use the terminology of a company create a sense of belonging and loyalty to a brand.

Companies like Starbucks have a particular language to describe their coffee - half-caf, black, no-whip. Sizes are tall, grande, venti, and trenta

56 SAVES


This is a professional note extracted from an online article.

Read more efficiently

Save what inspires you

Remember anything

IDEA EXTRACTED FROM:

Why we speak Starbucks

Why we speak Starbucks

https://www.economist.com/1843/2020/07/22/why-we-speak-starbucks

economist.com

2

Key Ideas

Brading and specialized vocabulary

Branding experts say it is an ingenious way of securing customer loyalty. Persuading people to use the terminology of a company create a sense of belonging and loyalty to a brand.

Companies like Starbucks have a particular language to describe their coffee - half-caf, black, no-whip. Sizes are tall, grande, venti, and trenta

Creating a tribe through a common language

Whenever a company gets consumers to refer to their product using branded terminology instead of a generic description, they are drawing them into their own community.

Many companies use this technique. Starbucks has not only a branded vocabulary but also a system for teaching it. The company has trained its baristas to reply to customers in Starbuck lingo.

SIMILAR ARTICLES & IDEAS:

The Caffeinated and the Un-caffeinated
The Caffeinated and the Un-caffeinated

Morning commuters seem to fall into one of two categories:

  • the Caffeinated: ready to take on the day—they're reading their morning papers, or checking email, or reading for plea...
Grown Ups and Coffee

By 1988 only 50 percent of the adult American population drank coffee. In 1962, average coffee consumption was 3.12 cups per day; by 1991 had dropped to 1.75 cups per day.

At the onset of the 1980s, coffee growers and retailers realized that the current 20-29-year-old generation had little interest in coffee, which they associated with their parents and grandparents.

Coffee And the "Me" Generation

For the coffee industry to survive, it needed a new marketing strategy. The consumer was changing and coffee-players needed to pay attention.

Crucial questions the 'me' generation will ask: "What's in it for me? Is the product 'me'? Is it consistent with my lifestyle? Do I like how it tastes? What will it cost me? Is it convenient to prepare?"

3 more ideas

Dalgona coffee
Dalgona coffee

Over the past few weeks, as many of us retreat inside, dalgona coffee has become an online global coffee trend.

Tutorials and posts are displaying the making of dalgona coffee, which ...

A new drink

Unlike a latte or a cappuccino, in which the froth comes from aerated milk, the fluffiness of dalgona coffee comes from the coffee and sugar itself.

Dalgona coffee was almost nonexistent until January 26 this year. A Korean YouTuber posted a clip where he uses a mixer to whip coffee, sugar, and water into a foam so thick it looks more like frosting or caramel pudding and then dollops it onto a glass of milk.

The coffee trend

Because people are called to stay indoors, and many cafes are closed during the outbreak, people are more open to trying out this drink at home.

The simplicity of the recipe makes it popular. Most people have sugar and instant coffee in their pantries. It is also fun to see everyone make their own version of a recipe and share their experiences.

Disrupted Routines
Disrupted Routines

Our focus and attention span is our most important asset, and the constant disruptions keep derailing us from our activities, with our brains shifting and wandering all the time.

This is fur...

Our Minds Nee Reflection

Just jumping from one task to another in your to-do list or calendar does not help the mind absorb anything or learn.

The mind needs reflection time to digest information, filter out the mind-noise and convert meaning into learning. It pays to sit back and reflect, even if you feel irritated, vulnerable or bored.

Embrace Change

From online learning for school kids to contactless delivery of Amazon products, the ongoing pandemic has already shown us many social, economical and cultural changes.

Embracing change and the new ways of doing things that were not feasible or acceptable earlier is the way forward, and makes us ready even in times of uncertainty.

one more idea

Customizing your coffee

Coffee is worldwide famous for its flavor, smell and energetic effect. According to experts, however, the real coffee has only one flavor, without any added cream or sugar and, above all, without b...

The true meaning of coffee

Coffee is, for most of us, a synonym for starting our day, getting the energy in order to work hard, being able to think, to dream. 

Coffee is so much more than just a hot or warm drink. Coffee is for the adults who do their best to be efficient at work, but also a drink that runs in the family and connects individuals.

The power of coffee

Throughout your life, you tried, at some point or another, coffee. And you came, undoubtedly, to the conclusion that coffee is miraculous. 

And it is indeed: coffee enables you to start over again and to carry on, no matter how old or tired you are. After all, this is coffee we are talking about.

Coffee in moderation

Coffee was once believed to be a possible carcinogen. However, the evidence is consistent that coffee in moderation is associated with a lower risk of mortality.

Research found moderate ...

The way coffee is prepared matters
  • Roasting reduces the number of chlorogenic acids, but other antioxidant compounds are formed.
  • Instant coffee may not have the same health benefits.
  • The oil in boiled coffee has cafestol and kahweol, compounds known to raise LDL, the bad cholesterol, and slightly lower HDL, the good cholesterol. However, the clinical significance of such small increases in cholesterol may be questionable.
Coffee and caffeine
  • A typical 12-ounce serving of drip coffee has 200 milligrams of caffeine.
  • Instant coffee has 140 milligrams of caffeine.
  • Espresso has the highest concentration of caffeine, 70 milligrams per one-ounce shot, but is consumed in smaller quantities.
  • Brewed decaf has caffeine too - about 8 milligrams.
  • Some people have a genetic variant that slows their metabolism for caffeine and keeps them awake deep into the night.

4 more ideas

Nutrients in cow's milk
Cow’s milk is a good source of:
  • Protein 
  • Calcium
  • Vitamin B12 
  • Iodine
  • Magnesium, which is essential for bone development and muscle function.
Calcium intake
  • If children between one and three consume half a pint of milk, they will consume enough calcium for healthy bone development. 
  • Calcium is crucial during our adolescence for the development of bone strength. If you don't get enough calcium in your teenage years, you run a higher risk of bone weakness.
  • For adults, research is conflicting on whether cow's milk helps to keep bones healthy.
Hormones in cow's milk

The estrogen levels of cows increase 20-fold when they are pregnant. Although one study linked estrogen levels to breast, ovarian and uterine cancers, ingesting hormones through cow's milk is no cause for concern.

Researchers found estrogen levels only affect the reproductive systems in mice when supplemented with 100 times the levels found in cow's milk.

5 more ideas

Coffee Culture In Italy
Coffee Culture In Italy
  • Cappuccino is only made in the morning.
  • Highly concentrated espresso is served in small, ceramic cups, and almost taken as a shot of alcohol.
  • Sometimes, a slice of lemo...
Coffee Culture In Mexico

In Mexico, coffee is served throughout the day.

Called “café de olla” in Spanish, this traditional drink is brewed in individual earthenware pots filled with cinnamon sticks. This aromatic coffee is actually quite addicting.

Coffee Culture In Saudi Arabia

Coffee comes with serious etiquette, including serving the oldest in the group first.

Saudi coffee (called “kahwa”) is dark, horrendously bitter, and flavored with cardamom. The coffee is usually served with sweet dates to cut the flavor.

4 more ideas

Being Relatable

Knowing that others have flaws makes them more relatable. It makes them feel more likable and less intimidating, as they are just as vulnerable to the harsh realities of life as you.

Empowered By Having Personal Information

When we gossip, we gain “social capital” -- a secret weapon of sorts over those around us.

Even if we have no intention of using information in a harmful manner, simply having the information is satisfying.

Feeling Accepted

It is a human trait to desire companionship and relationships so we value our acceptance and social placement. When we know things about others, it makes us feel included.

Participating in the ongoing conversations your peers have is an element of your favorable reception in the herd.

2 more ideas

The Paleo Diet
The Paleo Diet

The basic concept of the paleo diet is to eat whole foods and avoid processed foods.

Studies suggest that this diet can lead to significant weight loss and major improveme...

A general guideline

There is no one "right" way to eat for everyone.

Some eat a low-carb diet high in animal foods, while others follow a high-carb diet with lots of plants.

Avoid these foods and ingredients:

  • Sugar and high-fructose corn syrup.
  • All Grains.
  • Legumes like beans and lentils.
  • Most Dairy, especially low-fat dairy.
  • Some vegetable oils like soybean, sunflower, cottonseed, corn, grapeseed, safflower and other oils.
  • Trans fats: "hydrogenated" or "partially hydrogenated" oils found in margarine and various processed foods.
  • Artificial sweeteners: Aspartame, sucralose, cyclamates, saccharin, acesulfame potassium. 
  • Highly processed foods: Everything labeled "diet" or "low-fat" or that has many additives.

2 more ideas

The reward system

The reward system in our brain exists to ensure we seek out what we need. If eating nutritious food or being smiled at pleases us, we try to secure more of these stimuli. However, seeking pleasure ...

Desire and pleasure

In 1986, a discovery was made that dopamine did not produce pleasure, but in fact, desire. While dopamine makes us want, pleasure comes from opioids and endocannabinoids ( a kind of marijuana produced in the brain), which paints pleasure on good experiences.

Potential clinical application

We cannot explain away our minds by brain mechanisms. Brain mechanisms are part of our minds.

Understanding that desire and dread, for instance, share the same brain operations, could help ease schizophrenia symptoms by restricting a particular dopamine neuron that produces fear.

6 more ideas