The two parts of the ideation process

The two parts of the ideation process

The whole process of producing ideas doesn't end when an idea is generated. Ideation should be followed by an evaluation part.

  • Idea generation: it means coming up different ways to solve a problem. The focus here is on quantity.
  • Idea evaluation: it means evaluating how relevant each idea (solution) is. The focus in this this stage is on quality.
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Problem Solving


The mysticism around ideation

In Greek mythology, there were the muses, who provided inspiration for creative ideas.

Now, even if we stopped believing in muses, we still think about the process of producing ideas as something magical, that we can cannot explain or control.

"Idea generation could be thought of as a search for novelty, while its process partner, idea evaluation, might be thought of as an effort to make novel thinking practical, useful or relevant."

Balancing idea generation with idea evaluation is critical to the creative process.

  • Set the criteria you'll use in your evaluation.
  • Gather the information you need and resist the temptation to rely solely on your intuition.
  • Find an evaluation framework that might work for you.
  • Be sure to have enough time for the second phase of ideation (evaluation).
  • Monitor your ideas of choice to make sure they are really best solutions you could have picked.

Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.



Tip-of-the-tongue phenomenon

The tip-of-the-tongue, or lethologica, is a common phenomenon where memories seem to be momentarily inaccessible.

Bilingual people seem to experience more tip-of-the-tongue moments in their less dominant language. If you find yourself repeatedly struggling to recall a specific word, your memory may not be adequately stored.



The Goldilocks Principle

Just like the fairy tale of Goldilocks and the Three Bears, where the preferred porridge has to be neither too hot nor too cold, and the preferred bed has to be neither too soft nor too hard, we have to find our sweet spot which has the right amount of stress, anxiety, challenge and thrill, while not being paralyzing or life-sucking.

Demanding jobs carry with them worry, stress and anxiety, but not having anything to worry about in a job is also detrimental to our well-being.

Ordinary and altered states of consciousness

Altered states of consciousness can only be defined if there is an understanding of an ordinary state of consciousness.

While scientists can't agree on a clear definition, altered states of consciousness are nevertheless essential to understanding the human mind.

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