The two parts of the ideation process - Deepstash
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The two parts of the ideation process

The two parts of the ideation process

The whole process of producing ideas doesn't end when an idea is generated. Ideation should be followed by an evaluation part.

  • Idea generation: it means coming up different ways to solve a problem. The focus here is on quantity.
  • Idea evaluation: it means evaluating how relevant each idea (solution) is. The focus in this this stage is on quality.

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Keeping a balanced creative process

Balancing idea generation with idea evaluation is critical to the creative process.

  • Set the criteria you'll use in your evaluation.
  • Gather the information you need and resist the temptation to rely solely on your intuition.

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"Idea generation could be thought of as a search for novelty, while its process partner, idea evaluation, might be thought of as an effort to make novel thinking practical, useful or relevant."

GERARD PUCCIO AND JOHN CABRA

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The mysticism around ideation

The mysticism around ideation

In Greek mythology, there were the muses, who provided inspiration for creative ideas.

Now, even if we stopped believing in muses, we still think about the process of producing ideas as something magical, that we can cannot explain or control.

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I salute those people who smile despite all of their problems.

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Keeping a balanced creative process

Balancing idea generation with idea evaluation is critical to the creative process.

  • Set the criteria you'll use in your evaluation.
  • Gather the information you need and resist the temptation to rely solely on your intuition.

The two-stage process of creativity

Human creativity is our ability to move to and fro between the realms of "what is" and "what could be."
Creativity is a two-stage process:

  • It's the ability to work through a challenge or an idea by imagining possible outcomes that...

Steps Of The Cognitive Process

Creativity can be learned as a cognitive skill using the following steps:

  • Preparation: The basic rules, languages, and instructions in any skill.
  • Incubation: When ideas wander in your brain's neural network, lost in the wild.

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