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The two parts of the ideation process

The two parts of the ideation process

The whole process of producing ideas doesn't end when an idea is generated. Ideation should be followed by an evaluation part.

  • Idea generation: it means coming up different ways to solve a problem. The focus here is on quantity.
  • Idea evaluation: it means evaluating how relevant each idea (solution) is. The focus in this this stage is on quality.

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Idea evaluation: the other side of the creativity coin

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