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Conducting market research
Analyzing data to make informed decisions
Developing a product roadmap
Availability Heuristic appears when we assume that the examples coming to mind easily are the most prevalent.
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The problem with using this appears we rely too much on using our existing heuristic patterns without modifying them, because that can create a state of mental stagnation.
Mental operations are affected by mistakes such as cognitive biases, if we are not careful.
Instead of asking about their partner's thoughts and feelings, people sometimes decide that they "know" what their partners are thinking and feeling based only on faulty interpretations of their actions — and always assume it's negative!
It's important to keep in mind that we all come from ...
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