Time is precious, so it pays to hook the audience with the main idea and give them a strong reason to continue listening. Your colleagues may be already overwhelmed with deadlines and demands made by others and will appreciate your clarity and brevity.
Delivering a new idea when everyone already has multiple deadlines to meet and zero bandwidth to process anything new will not be effective. Ensure that the listeners are not mentally occupied or feeling rushed about something else while you pitch your idea.
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